Subs and Subs: Rolex Submariners & Iconic City Sandwiches

A West Broadway bagel bakery with a brick-walled dining room, known for its bagel towers: tiered stands of bagels carried to the table with smoked fish and spreads for everyone to build their own. The smoked salmon is done in-house and shows up on the bagel sandwich too.

"The Sturgeon King" of the Upper West Side. Barney Greengrass started in Harlem in 1908, moved to Amsterdam between 86th and 87th in 1929, and still has the smoked-fish counter up front with a plain dining room behind it. Sandwiches come on a bagel, bialy, rye or pumpernickel, and you can pick Nova, salty old-style lox, or sturgeon.

The Lower East Side appetizing shop Joel Russ opened in 1914 and later named for his three daughters; cousins Josh Russ Tupper and Niki Russ Federman run it now. Take a number at the door, then order the classic: lox and cream cheese on a bagel, with capers and red onion if you want them.

A Financial District jeweler on Broad Street that has been in business since 1884 and is an Official Rolex Retailer. It keeps Wall Street hours: open weekdays only, closed all weekend.

The group's US flagship on Greene Street: two floors and about 8,000 sq ft with more than 15 brands, Rolex among them. There's a cocktail bar and a library of collector watch books if you're settling in for a long look.

A 6,500 sq ft ground-floor showroom in The Shops at Hudson Yards, opposite The Shed, with an in-store Rolex boutique. It opened with the development in March 2019 and also sells Rolex Certified Pre-Owned.

Bucherer's Madison Avenue store in Midtown, an Official Rolex Retailer selling both new watches and Rolex Certified Pre-Owned. Bucherer, founded in Lucerne in 1888, has been owned by Rolex since 2024.

A family-run burger and sandwich counter on Tenth Avenue whose chopped cheese isn't on the menu: ask for "Chacho's." It comes on a soft bun instead of the usual bodega roll, with pickled jalapeños cutting through the beef and cheese.

Jeremy Batista's chopped cheese counter on Havemeyer Street, the sit-still version of his Bodega Truck. The room is done up like an old corner store, and the menu is almost all chopped cheese, from the plain O.G. to the El Dominicano with fried cheese, salami and cabbage.

A small Pakistani counter on First Avenue in the East Village that started as a Smorgasburg booth, then a food truck. Its chopped cheese swaps the plain ground beef for chopped-up chapli kabob, with peppers, onions, pepper jack and American.

Opened as Pastrami King in Williamsburg in 1956, moved to Queens, then landed on Lexington near 78th in 1998 under a new name. A kosher counter with a few metal tables, rye from neighboring Orwasher's, and garlicky pickles on the side.

Abe Lebewohl's kosher deli, which lost its East Village corner in 2006 and reopened on East 33rd Street a year later. The pastrami is sliced thin, and pickles and slaw hit the table before you order.