Boston

A lobster dealer in business since 1925 that runs a no-frills lunch counter at its Atlantic Avenue shop. You order past the live lobsters and get a hot-dog bun packed with meat, dressed with a little mayo. Boston Magazine named it 2025's best casual lobster roll.

The original Row 34, in a 1908 Boston Wharf Company warehouse on Congress Street, open since 2013. The menu leans on oysters and fish, and the lobster roll comes either way: cold and classic, or warm and buttered.

An oyster bar on Salem Street in the North End with one of the city's best-known lobster rolls: a big pile of Maine lobster on a toasted brioche roll. You choose hot with butter or cold with mayo.

Long's flagship, across the street from the Burlington Mall and a few minutes off 128, 95 and Route 3. It's on Rolex's retailer list and sells Rolex Certified Pre-Owned, so it's the suburban option if you'd rather not park in Back Bay.

The old Tourneau at Copley Place, now Bucherer 1888, on Rolex's retailer list. It's the Back Bay stop with mall hours, open until 7 every day but Sunday, and it carries Rolex Certified Pre-Owned alongside new watches.

Boston's first Rolex boutique, right where Newbury Street starts at Arlington, run by Long's, the family jeweler that's been around since 1878. It's a Rolex-only room with its own phone line, so this is where to ask about a Submariner.