Rolex Boutique Long's Jewelers – Newbury Street

Submariner Models
Submariner (No Date) Submariner Date

About

Boston's first Rolex boutique, right where Newbury Street starts at Arlington, run by Long's, the family jeweler that's been around since 1878. It's a Rolex-only room with its own phone line, so this is where to ask about a Submariner.

Look for the stucco wall of the Public Garden footbridge as you walk in. Upstairs there's a private room for groups and a workspace for the in-house watch technician. Long's other Newbury Street space, Upstairs at Long's at 7 Newbury, is its Patek Philippe showroom, not the Rolex one.

Hours on Rolex's site and Long's own page don't agree on Saturdays, so call before you go.

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