Official Rolex Retailers

The group's first Georgia showroom, at Avalon in Alpharetta. About 3,000 square feet, anchored by Rolex with its own Rolex entrance, plus Omega, Breitling, Tudor and TAG Heuer, and two private rooms for appointments.

A Rolex-only boutique inside Lenox Square, run by Mayors (part of the Watches of Switzerland Group). It's the mall's upgraded Rolex store, opened in 2025, and it services Rolex watches as well as selling them.

The Buckhead branch of a family-run Roswell jeweler, tucked into Buckhead Village behind Le Bilboquet. Its Rolex showroom is done in aqua glass, cream leather and bronze, with semi-private corners for trying things on.