Buy a Submariner

Where in metro Atlanta you can walk in and buy a Rolex Submariner, from Buckhead Village and Lenox Square up to Avalon in Alpharetta.

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Watches of Switzerland – Avalon, Alpharetta

Buy a Submariner Official Rolex Retailers

The group's first Georgia showroom, at Avalon in Alpharetta. About 3,000 square feet, anchored by Rolex with its own Rolex entrance, plus Omega, Breitling, Tudor and TAG Heuer, and two private rooms for appointments.

5120 Avalon Blvd, Alpharetta, GA 30009

Rolex Boutique Mayors – Lenox Square

Buy a Submariner Official Rolex Retailers Open Now Closed

A Rolex-only boutique inside Lenox Square, run by Mayors (part of the Watches of Switzerland Group). It's the mall's upgraded Rolex store, opened in 2025, and it services Rolex watches as well as selling them.

3393 Peachtree Rd NE, Suite 3038-B, Atlanta, GA 30326

Brown & Co. storefront in Buckhead Village

Brown & Co. – Buckhead Village

Buy a Submariner Official Rolex Retailers Open Now Closed

The Buckhead branch of a family-run Roswell jeweler, tucked into Buckhead Village behind Le Bilboquet. Its Rolex showroom is done in aqua glass, cream leather and bronze, with semi-private corners for trying things on.

3005 Bolling Way NE, Atlanta, GA 30305

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