Rolex Boutique Fourtané – Fashion Valley

Fourtané, the California jeweler, runs this boutique for Rolex in Fashion Valley mall. Haute Living's look inside describes an aqua entrance wall with yacht details, patterned wood floors, chandeliers modeled on the Oyster bracelet and walls that echo the fluted bezel. One room is lined with mirrors and screens that replay James Cameron's Mariana Trench dive, with the Deepsea watch that went down with him on show, and there's a separate private room for one-on-one viewing.

rolex.com lists it as an Official Rolex Retailer, open Monday to Saturday, 11 to 6, and Sunday, 12 to 6. For a Submariner, call ahead or ask in person.

Sources: rolex.com store page (name, address, suite, phone, hours; checked 2026-11-05); "Fourtané Opens New Luxurious Rolex Boutique in San Diego", Haute Living, 2024-04-03 (3,000 sq ft in Fashion Valley; owner Josh Bonifas; San Diego shop opened 2018; Rolex partnership since 2002; yacht interior, Mariana Trench room, private room). Map pin from the US Census geocoder.