Rolex Boutique Gearys – Rodeo Drive
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Gearys' Rolex boutique on Rodeo Drive, the one with the green twisted-glass front meant to call up an Oyster case. It opened in December 2024 and spreads over three floors, with watchmakers upstairs.
Gearys, the Beverly Hills jeweler, runs this boutique for Rolex. Inside there's a green marble bar, a stucco wall showing the LA skyline and a round wooden staircase that connects the three levels. The second floor is the service area, with watchmakers on site; the rooftop terrace on the third floor is kept for private events. rolex.com lists it as an Official Rolex Retailer with a service centre, open Monday to Saturday, 10 to 6. For a Submariner, call ahead or ask in person; Gearys also runs the Rolex boutique at Westfield Century City.
Sources: rolex.com store page (address, phone, Mon–Sat 10–6, service centre, checked 2026-11-01); Bianca Heyward, Beverly Hills Courier, 2024-12-05 (opened 2024-12-04; operated by Gearys; about 6,200 sq ft over three levels; façade, bar, staircase, second-floor service, rooftop).
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Rolex Boutique Gearys – Rodeo Drive