Reeds Jewelers – Amherst
About
The Rolex counter for the Buffalo area is out on Maple Road in Amherst, inside the Reeds store it shares with Jenss Decor giftware. It's a Western New York family jeweler, and the Rolex showroom is the place to try on a Submariner, ask about Certified Pre-Owned or drop a watch off for service.
rolex.com lists Reeds in Amherst as an Official Rolex Retailer for new watches, servicing and Rolex Certified Pre-Owned. Hours are Monday to Friday, 10 to 6, and Saturday, 10 to 5; it's closed Sunday. Reeds asks you to contact them to book a showroom appointment, and the store line is (716) 837-3934. Reeds also has a store in Orchard Park, but its Rolex page names Amherst as the Rolex location, so that's the one to head for.
By the numbers: Reeds was founded in 1912 at 1931 Main Street in Niagara Falls, and the Zimmer family has run it for four generations (reedsjewelers.com, Our Rolex Showroom, checked 2026-11-12).
Sources (checked 2026-11-12): rolex.com store page (4001 Maple Road, phone, hours, new watches, servicing, CPO); reedsjewelers.com/rolex ("Official Rolex Jeweler in Amherst"); reedsjewelers.com store locator (4001 Maple Rd, Amherst, NY 14226; 716-837-3934); Visit Buffalo Niagara (Reeds Jewelers and Jenss Decor – Amherst, same address and phone).
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Reeds Jewelers – Amherst